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Last Module Before Break

IWA Fall 2019: Prof. Shapiro’s module

  • Blog 4: The Genre and Social Purpose of Memes

    November 27, 2019 by

    This week, we’re looking at what the genre and social purpose of memes are. First, let’s take a look at Limor Shifman’s definition of meme genres. Shifman defines them as “socially recognized types of communicative actions” (99). A good example of this is the “Woman Yelling at Cat” meme, something I experimented with below: My… Read more

  • Blog 3: The Genre and Social Purpose of GIFs

    November 21, 2019 by

    Oh where would we be without GIFs? They are the epitome of millennial and Gen-Z humor. Without them, we’d be lost in a sea of Facebook’s “haha” reacts and Minion memes. But what’s their genre and social purpose? To answer their question, first let’s take a look at Eppink’s “A Brief History of the GIF.”… Read more

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